Showing posts with label feminine. Show all posts
Showing posts with label feminine. Show all posts
Thursday, March 10, 2011
Saturday, December 11, 2010
Blossom Graphic Design Pty Ltd New Brand Launch
Blossom Graphic Design Pty Ltd has decided to have a facelift - the old facade was a bit saggy and needed some TLC and a renovation. Web and graphic design trends over the past 12 months have changed and we wanted to reflect this change and hopefully work with existing and new clients who want to move forward with a modern and fresh approach to testosterone free design.
There are so many sites using cliched approaches to femininity (tufted, damask, shabby chic - and yes we love it too, but it has lost its sparkle now that everyone's doing it - frankly to stand out as a feminine business you need to be ahead of the trends, not immersed in them). We felt it was time to evolve from this, and create an image that was more sophisticated, and really more relective of Diane Kennedy's own style, which is pretty with a modern edge. We do "girly" but we also love a bit of an edge to it. Blossom wants the world to know that we are typographic trainspotters, and absolutely obessive about colour trends. We don't follow trends, we start them.
You'll note that our background is a derivative of our old tufted blue satin header, with the transparent swirls, and our logo typeface is the same, except we have created our heart from the 2 "s"'s which is a kind of boob, bottom, corset type of symbol, and pretty much sums up the kind of businesses to whom we cater. The colour of the blue is our former colour, revamped with the addition with a slight variation on Pantone ® Colour of the Year in "Honeysuckle", which is not quite red, pink or orange. Pantone released its colour of the year: Honeysuckle, a reddish pink that evokes confidence and optimism. We had a hunch in our office that the colour of the year was going to be a shade of pink, but we are kind of over pink. The pretty hue is all over the spring/summer 2011 fashion catwalks and the colour world has been buzzing about the hot hue for some time.
We did this over the past 6 months, as a way to differentiate us from the many "girly" designers out there. We felt that the look we conveyed previously had been done to death, and although was original when we first did it, now looked dated and had been copied so many times it was time to simplify to the brands elements and focus on a more minimal approach, a core logo rather than a theme and a set of colours that reflected the current trends in fashion, print, web and so on.
Blossom does so much more than most of the so called "boutique" design sites around, we felt it was time to lift the stakes a little higher, carve a higher end niche in the market of feminine marketing and design.
Our goals are to provide the best solution for our clients, to not cut corners, to be transparent and open with costings and products, as well as to be selective about the work we take on.
So, without further ado, here is the new Blossom Graphic Design web design and brand. We still have a way to go with our slick portfolio creation and fine tuning content and copy, but it was ready enough to get up there and show you where we are headed into 2011.
Visit the all new, cleaner, and more modern Blossom Graphic Design (mind your step, we still have a few things to tidy up).
There are so many sites using cliched approaches to femininity (tufted, damask, shabby chic - and yes we love it too, but it has lost its sparkle now that everyone's doing it - frankly to stand out as a feminine business you need to be ahead of the trends, not immersed in them). We felt it was time to evolve from this, and create an image that was more sophisticated, and really more relective of Diane Kennedy's own style, which is pretty with a modern edge. We do "girly" but we also love a bit of an edge to it. Blossom wants the world to know that we are typographic trainspotters, and absolutely obessive about colour trends. We don't follow trends, we start them.
You'll note that our background is a derivative of our old tufted blue satin header, with the transparent swirls, and our logo typeface is the same, except we have created our heart from the 2 "s"'s which is a kind of boob, bottom, corset type of symbol, and pretty much sums up the kind of businesses to whom we cater. The colour of the blue is our former colour, revamped with the addition with a slight variation on Pantone ® Colour of the Year in "Honeysuckle", which is not quite red, pink or orange. Pantone released its colour of the year: Honeysuckle, a reddish pink that evokes confidence and optimism. We had a hunch in our office that the colour of the year was going to be a shade of pink, but we are kind of over pink. The pretty hue is all over the spring/summer 2011 fashion catwalks and the colour world has been buzzing about the hot hue for some time.
We did this over the past 6 months, as a way to differentiate us from the many "girly" designers out there. We felt that the look we conveyed previously had been done to death, and although was original when we first did it, now looked dated and had been copied so many times it was time to simplify to the brands elements and focus on a more minimal approach, a core logo rather than a theme and a set of colours that reflected the current trends in fashion, print, web and so on.
Blossom does so much more than most of the so called "boutique" design sites around, we felt it was time to lift the stakes a little higher, carve a higher end niche in the market of feminine marketing and design.
Our goals are to provide the best solution for our clients, to not cut corners, to be transparent and open with costings and products, as well as to be selective about the work we take on.
So, without further ado, here is the new Blossom Graphic Design web design and brand. We still have a way to go with our slick portfolio creation and fine tuning content and copy, but it was ready enough to get up there and show you where we are headed into 2011.
Thursday, November 4, 2010
Thursday, September 30, 2010
Thursday, August 26, 2010
Strumpet and Pink Lingerie - Her Rich Attire Creeps Rustling to her Knees
I'm intrigued and fascinated by the marketing of this brand. It's so simple and carefully edited. The products themselves are divine and really need very little to promote them, except a great bottom underneath. The vintage "unfinished" and deconstructed styling of the range is simply beautiful and bang on trend.
A seductive and glamorous approach to lingerie marketing too. The models are not retouched, rounded, and ivory skinned, with a voyeuristic, anonymous feel - you can't tell who the model is, so the product and the beautiful, fair skinned behind, becomes the heroine.
Strumpet & Pink, founded in 2002 by Lisa Z Morgan and Melanie Probert, focus on limited-edition handmade knickers, using pure silk, satin, chiffon, and crepe. Morgan and Probert say of their creations (source The Lingerie Post): “Our prime concern; how does a woman actually feel when she wears one of our creations. It is this experience that makes our knickers beautiful. Strumpet & Pink achieve this by embodying the sensibilities of the flower i.e beauty, fragility, sexuality and joy and combining these with the sensuous qualities of pure silk crepe, satin, chiffon and tulle. The knickers are cut on the bias in such a way as to trace and disclose the contours of the female form. Our knickers brim with contradictions; they feel beautiful, sensuous, humorous, naïve, sexual, confident and playful. Each pair holds a discovery…”
A seductive and glamorous approach to lingerie marketing too. The models are not retouched, rounded, and ivory skinned, with a voyeuristic, anonymous feel - you can't tell who the model is, so the product and the beautiful, fair skinned behind, becomes the heroine.
Fifi
Key Lime
Garden of Delights
Bow Peep
Hunting Through The Ruffles
Willow
Black Swan
Garden of Delights
Dress Shirt
Rosette Cheeks
Wednesday, January 27, 2010
Tuesday, January 19, 2010
ME BY {ME}ZHGAN
I absolutely love this identity. It's so bang on target to stand out from the pack on the shelves, without yelling "look at me" and so feminine, yet still cool. The designers at uniteddsn.com have done such a great job for the make up artist for American Idol.
“the brand that understands me and the diverse nature of my glamorous and not so glamorous moments.”
“the brand that understands me and the diverse nature of my glamorous and not so glamorous moments.”
Logo
Mood Boards for Positioning
united* dsn is a new studio in NYC
Friday, December 4, 2009
Romantic Polyvore... Obsessed (much)
OK maybe I am a touch obsessed about thisnew tool at Polyvore, but think about the possibilities for businesses online. If you target 17 - 30 year old female fashionistas, this is the one for you!
Items in this set:
M-butterfly Art Nouveur Print Botton Dress - White - DRESSES | women's..., 22 GBP
Womens Main Floor Shoes at Barneys New York, $1,109
Rettore Agate Zebu Horn Cuff at Barneys New York, $6,675
Bridal Crystal Fantasy Ornate Earrings, $85
PINK METROPOLITAN JEWELLERY ROLL at LAURA ASHLEY, 13 GBP
M-butterfly Art Nouveur Print Botton Dress - White - DRESSES | women's..., 22 GBP
Womens Main Floor Shoes at Barneys New York, $1,109
Rettore Agate Zebu Horn Cuff at Barneys New York, $6,675
Bridal Crystal Fantasy Ornate Earrings, $85
PINK METROPOLITAN JEWELLERY ROLL at LAURA ASHLEY, 13 GBP
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