Just looking at the first shots of Keira Knightley's new Coco Chanel Mademoiselle fragrance campaign, reveals that Chanel are targeting a fierce, yet feminine target market. Keira Knightly is enduring and inspiring. She plays soccer in Bend It Like Beckham, she's elegant, well spoken, yet always cool. And unlike Lily Cole, we've never see Keira as a trashbag being carried of stage after a drinking binge.
Half a year earlier, shots of her on a motorcycle in Paris surfaced, and now finally something official. The theme to this campaign seems to be luxury and fearlessness, a gold colour scheme and an austere feel running through all the shots. Im sold, but then I always was. I love the fragrance.
Images © Chanel 2011
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