Wednesday, January 6, 2010

La Senza Fragrance - Identity Discovery

I was searching for lolly and confectionery packaging references for another client, and found this gem of brand identity. While it has sweet nothing to do with lollies, it's a beautiful identity, and I wanted to share it with you. I know it's a style that's been done to death, but in this case it's done well and is impeccably presented. I bet it smells musky sweet.
Apparently the lace pattern was hand drawn and enhanced by embossing and vanishing. Pushing the boundaries, the glass bottle has a 360 degree pattern on the sphere, which is really hard to accomplish.



You can find out more about it at La senza
Designed by Alexandra Rubin of Beardwood & Co.

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